4 n8n automation playbooks that transform manual SEO auditing into one-click intelligence reports — saving your team 30+ hours per client per month.
| Service | Role Across Modules | Required |
|---|---|---|
| n8n | Workflow orchestration — hosts all 4 modules | Yes |
| Apify | Google Maps scraping, citation scraping, meta extraction | Yes |
| Firecrawl | Sitemap mapping & deep page crawling (On-Page module) | On-Page only |
| OpenAI (GPT-4.1-nano) | AI analysis, report generation, scoring | Yes |
| SendGrid | Auto-email styled HTML reports to clients | Yes |
| Airtable | Structured data storage & historical tracking | Optional |
Every module follows the same pattern: a simple web form collects client info, n8n triggers parallel data collection via APIs, a Code node scores/analyzes the data, OpenAI generates a comprehensive HTML report, and SendGrid delivers it by email. Optional Airtable export stores results for historical tracking. The entire pipeline runs hands-free from a single form submission.
Comprehensive scoring across 7 categories with 44 individual metric evaluators, each producing a 0-10 score, status (pass/fail/partial), impact level, and comment. Normalized to a 0-100 health rating.
Auto-identifies top 3 local competitors and compares on 15+ key metrics. Produces per-metric scores, total scores, rankings, and a gap analysis showing exactly where you trail.
AI-generated recommendations split into Quick Wins and Strategic Fixes, prioritized by impact level so the team knows exactly what to tackle first.
Pulls meta tags and JSON-LD structured data from all business websites (client + competitors) to enrich the audit with on-site SEO signals.
LLM-generated styled HTML report with embedded CSS, automatically emailed to the client as a file attachment via SendGrid.
Optionally pushes all 44 metric scores and competitor scorecard data into Airtable for longitudinal tracking and client dashboards.
Uses Firecrawl to extract sitemaps for client + 2 competitors in parallel. AI categorizes every URL by type (service, location, blog, legal, etc.), search intent, and funnel stage.
Crawls up to 100 URLs per site, extracting title tags, meta descriptions, H1-H3 headings, first 100 words, and JSON-LD schema for each page.
Per-URL content depth analysis plus site-level EEAT (Experience, Expertise, Authoritativeness, Trust) scoring to identify credibility gaps.
Deep technical audit covering indexability, schema markup, internal linking, and heading structure. Runs in parallel across all 3 sites with dedicated merge nodes.
Cross-site gap analysis produces a severity matrix and prioritized strategic roadmap. Identifies exactly which content competitors have that you're missing.
Batch-inserts all analysis data into 17 Airtable tables (14 original + 3 new Technical SEO tables in v3) for deep drill-downs and client reporting.
Generates a 3x3 (9-point) or 5x5 (25-point) latitude/longitude grid around the business and queries GBP rankings at each point for target keywords via Apify.
Translates rankings into visual performance indicators: Green (1-3), Yellow (4-10), Orange (11-15), Red (16-20+). Ready for Google Maps or Mapbox rendering.
Clusters underperforming grid nodes using radius-based clustering (DBSCAN-like) to identify geographic zones. Auto-generates hub names, URL slugs, and content strategies.
Sends all grid rankings, heatmap data, and opportunity zones to OpenAI for a comprehensive HTML report with tables, insights, and strategic recommendations.
Stores all grid rankings and opportunity zone data in Airtable for trend tracking over time. Designed to run weekly or bi-weekly to measure impact of content strategies.
Choose between 3x3 (3-5 min, 9 API calls) for quick weekly scans or 5x5 (8-15 min, 25 API calls) for detailed monthly audits with extended geographic reach.
Checks every directory listing for exact name, address, and phone match. Calculates overall NAP consistency percentage and flags mismatches per directory.
Identifies top 3-5 local competitors via Google Maps, scrapes their citations, and builds a side-by-side directory coverage comparison with gap indicators.
Fetches a master list of directories ranked by SEO influence: Critical (Google, Yelp, Facebook), High (BBB, Foursquare), Medium (industry-specific), and Low (niche local).
Complete directory-level status report showing which citations exist, which are missing, category, importance level, and priority for action.
AI generates Critical/High/Moderate fix categories ordered by importance score, competitive advantage potential, and NAP mismatch severity.
Phase 2 runs 3 branches simultaneously (own citations, competitor citations, directory database), minimizing total execution time through concurrent API calls.
| Module | Manual Time | Automated Time | Savings |
|---|---|---|---|
| GBP Intelligence | 7-10 hours | 5-10 minutes | ~8 hours |
| On-Page Engine | 14-21 hours | 15-30 minutes | ~18 hours |
| Geographic Intel | 9-14 hours | 3-15 minutes | ~11 hours |
| Citation Intel | 10-14 hours | 5-10 minutes | ~12 hours |